Connection or Catastrophe?

The city of San Francisco recently launched “SF72”, an online emergency preparedness site aimed at helping citizens in one of the most earthquake prone places in the country prepare for emergencies. They have an interesting perspective on disasters: “We believe in connection, not catastrophe. Actual emergencies look more like people coming together than cities falling apart. SF72 is about prompting San Franciscans to get connected before an emergency—so we can be that much better off when something happens.”
 Mother […]

How much food should I store for an emergency?

This is a question customers ask all the time and in light of the disasters of 2013, we’ve changed how we answer. As we mentioned last week, you’ll want to carefully determine your calorie needs as you make your emergency plan. The first step is to consider what kind of emergencies are most likely to happen in your area and what other kind of emergencies you want to prepare for. Current Red Cross guidelines advise people to store at […]

Emergency Meals for Vegetarians and Vegans

Because we frequently advise people on how much food they need to store for emergencies, we keep up with the U.S. Dietary Guidelines as they’re updated each year. Last week we wrote about how many calories adults and kids need to maintain their current weight (or even lose a little). We provide nutritional information on our website for all of our dehydrated meals and snacks so you can easily figure out how much food to store to meet your […]

How Many Daily Calories Will I Need?

The average American says it’s easier to do their own taxes than it is to figure out what to eat and how many calories per day they need. Whether you’re planning your emergency food strategy or you’re reviewing an existing plan, now is a good time to think it through so you can ensure that everyone in your family has adequate nutrition in an emergency. Fortunately, it’s not that hard:
 What kind of emergency?
First, ask yourself what kind of emergency […]

Food Storage and Preparing for Disasters – Back to Basics

It’s the start of a new year and a time when many of us make plans for the coming year and beyond. Last year brought increasing media coverage about people and families who are very serious about being prepared for emergencies, people affectionately referred to as “Preppers”.
At Wise Company, we have all kinds of customers. On one end of the spectrum, some of our customers are interested in the ability to live a quality life off the grid by […]

Creating an Outdoor Emergency Animal Shelter

Few parts of the United States have been spared from extreme cold weather this winter. When temperatures dip well below zero and snow piles up, most people and pets are lucky enough to be able to wait it out inside where it’s warm and dry. However, feral animals, outside pets, and even some wildlife need a little bit of help to survive winter storms.
Building a simple winter animal shelter is simple and inexpensive, and it can be very rewarding […]

Prepping for a New Year: 5 Things You Must Do Now

2014 is here. Typhoon Haiyan, which struck the Philippines in early November, reminds us of how critical it is to review survival stocks in order to be prepared for the unexpected. Here are five things you should do now to be prepared during the new year:
Rotate your stored fuel supply.
If you’ve had gasoline in canisters sitting for more than one year, it’s time to freshen up. Top off your car with the stored fuel now. Then, replenish your gas […]

Steven, CA

“I live in the urban megalopolis known as the greater Los Angeles area. The reason that I have stored up the Wise food products is that we have the threat of earthquakes. I can’t begin to tell the number of times I have experienced earthquakes of one magnitude or another over the years.
You may know that this area of California has over 20 million people living in it, and it is those kinds of numbers that got me to […]

Top 5 Modern Prepper Movies

Survival. It’s on the short list of moviemakers’ top topics. Whether it’s post-apocalyptic, natural disaster or pandemic-related, or even the over-plagued zombie thriller, Prepper movies make for great story telling and good reminders as to why survival preparedness is key.
Here’s our (totally subjective!) list of must-see Prepper movies*:
The Purge (rated R)
“Reminder all emergency services will be suspended for a 12-hour period during the purge.” The premise of this movie touches on the very essence of prepping. The story line […]

Three Common Household Products for First Aid

Let’s first start with the obvious; medical care is best provided by a doctor in an office or a hospital. But, if a disaster strikes or you’re facing an emergency and can’t get professional care, there are some common household products that can be used for wound care and dressing. Keep these items stocked in your pantry and shelter. Remember, though, these products are intended for minor wounds, not critical life-threatening injuries.

Honey 
Honey has healing benefits in minor wound care. […]